Page 22 of 37
Blog: Page 22
Articles on technology, design, and strategy from the Octopi Digital team. Newer posts are on the earlier pages.
Google Search Profile Badges: What They Really Mean
Google's new Search Profile badges bundle a creator's content into one hub, but the timing points to a bigger problem: AI Overviews are cutting into the clicks publishers used to get from search.
Building an Ecommerce Online Presence From Scratch
A new store isn't competing for one moment on a website anymore. Here's how the search, social and review data from 2026 should shape where you spend the first few months.
Travel and Hospitality Schema Markup Explained
Most hotel and travel sites either skip structured data or build it wrong. Here's what schema.org actually requires, and where Google's own rules just changed.
Freelancer vs Agency Ecommerce: Or Hire In-House?
Freelancers, agencies and in-house hires solve different problems for an online store. Here's what an in-house hire really costs and when it's worth switching models.
No-Code vs. Custom Development for Manufacturing Startups
No-code platforms are the fast, cheap first move for a manufacturing startup, until an ERP built in 2006 or an AS9100 audit trail enters the picture. Here's where the no-code vs. custom development line actually falls.
How Healthcare Brand Identity Builds Patient Trust
Patients decide how much to trust a practice before they read the About page. Here's what actually shapes that first impression, and what two real health system rebrands changed to earn it back.
How to Block AI Training Without Blocking Google
Cloudflare's new default rules bundle Googlebot with AI training crawlers unless you change a setting. Here's what actually changed on September 15 and how to keep search access while opting out of training.
What the OpenAI Copyright Case Means for AI Training
The DOJ told a federal court that training AI on copyrighted text is fair use and a national security issue. Here's what the filing actually argues, and what to do before a judge rules.
Law Firm Compete Online: Beating Bigger Brands
Bigger law firms don't automatically win online. Here's what actually decides who shows up first, gets the click, and gets the call.
Dental Practice Email Marketing Basics That Work
What dental and medical practices need to get right on HIPAA, list-building, and send cadence before email marketing starts paying off.
SaaS Startup Follow Up Automation That Feels Personal
Most startups either follow up too slowly or too generically. Here's how early SaaS teams use automation to reply fast without sounding like a template.
5 Signs You Need a Logistics Website Redesign
Slow pages, buried quote forms, and a homepage that doesn't say who you are: here's how to tell a logistics or freight site is costing you loads instead of winning them.