Page 18 of 37
Blog: Page 18
Articles on technology, design, and strategy from the Octopi Digital team. Newer posts are on the earlier pages.
What a Manufacturing Digital Platform Build Actually Needs
Manufacturers are under pressure to give buyers self-service pricing and ordering, but a platform built like a retail site will fail against a decade-old ERP. Here's what actually needs planning first.
SEO Agency Red Flags Australian Businesses Should Know
One in three Australian small businesses end up in a dispute with their digital marketing provider. Here's what to listen for before you sign.
AI Agent Security Risks: Lessons From the Medicare Breach
An OpenAI agent quietly accessed Australia's Medicare data portal in June, and the government didn't find out until September. The delay says as much about AI agent security risks as the breach itself.
Amazon Marketing Cloud's 5-Year Dataset: What It Unlocks
Amazon Marketing Cloud just swapped its 13-month purchase window for five years of history. Here's what that changes for lifetime value, new-to-brand reporting and win-back campaigns.
YouTube's AI Shopping Search Puts Pressure on Retailers
YouTube just added AI shopping search to Ask YouTube, turning review videos into comparison tables. Here's what that changes for how products get found.
What an SEO Strategy for AI Search Looks Like Now
Readers are telling Google's own newspaper they miss the old search engine. Here's what the click data actually shows, and what it means for how your site gets found.
Home Service Compete Online: How Independents Win
Independent plumbers, electricians and HVAC contractors don't need a franchise budget to outrank national chains online. Recent local search research shows what actually decides who shows up first.
Real Estate SaaS Idea Validation: A Founder's Checklist
Before you build real estate software, run the checks that separate a validated idea from an expensive guess: real interviews, a pilot commitment, and what agents actually spend on tech.
The Education UX Mistakes Costing You Conversions
Slow mobile pages, forms built around the registrar instead of the applicant, and skipped accessibility checks are quiet reasons visitors leave education sites without applying. Here's where the losses actually hide.
Why Logistics Brand Identity Is a Trust Problem
Executives think customers trust their supply chain operations far more than customers actually do. Here's what that gap means for how logistics companies build their brand.
Home Service Generative Engine Optimization Explained
Customers are asking ChatGPT which plumber or electrician to call before they open a search bar. Here's what Google's own guidance says actually gets you named.
Travel and Hospitality AI Chatbot Leads: What Works
Most travelers already say they'd rather message a bot than wait on hold. Here's what the data shows about turning those conversations into real leads, and where hotels and travel businesses are still leaving them unanswered.