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Blog: Page 5
Articles on technology, design, and strategy from the Octopi Digital team. Newer posts are on the earlier pages.
Urgent Care Marketing: Get More Walk-In Patients
Walk-in patients choose a clinic in minutes, usually from a map result on their phone. Here's how to build urgent care marketing around that moment, in the order that earns the most for the least.
How to Add an AI Chatbot to Your CRM
Connecting an AI chatbot to your CRM comes down to four decisions: what it knows, what it may do, when it hands off, and how you test it before customers see it.
Link Building for Healthcare Websites: Ethical Strategies
Healthcare link building strategies that earn links without buying them: what Google's spam policy rules out, and the tactics a clinic or health brand can run safely.
Blockchain in Healthcare: Real Use Cases in 2026
Drug tracing and record integrity checks are the two healthcare blockchain solutions with documented deployments. Here's what they put on the chain, what they keep off it, and where projects stall.
GoHighLevel vs Keap: CRM Comparison for Small Business
GoHighLevel starts at $97 a month and Keap at $299, but the sticker price is the smaller part of the decision. Here's how pricing, texting, support and setup compare for a small business.
Schema Markup for Tree Service Websites: A Simple Guide
Tree service schema markup is a short block of code that tells search engines who you are, where you work and how to reach you. Here's which type to use, what to fill in, and the review rule that trips up local companies.
Healthcare Marketing Budget: How Much Should You Spend?
There's no single percentage that fits every practice. Here's how to set a healthcare marketing budget from what a new patient is worth, what one costs to win, and where the money should go.
Healthcare Software Maintenance: Why It's Non-Negotiable
Healthcare software maintenance covers far more than bug fixes: security patching, regulatory change and integrations all land on it. Here is what it includes and what a workable plan looks like.
7 CRM Workflow Automation Examples You Can Copy
Seven CRM workflows built from a plain trigger and action, from lead assignment to post-ticket check-ins, plus the setup mistakes that make automation backfire.
Backlink Building for Tree Service Websites
A practical tree service backlink strategy: how to find links your competitors already have, which local sources are worth asking, and which shortcuts Google treats as spam.
Healthcare CRO: Turn Website Visitors into Booked Patients
A practical guide to healthcare conversion rate optimization: how to find where patients stall, fix booking friction, keep pages fast on mobile, and measure booked appointments instead of clicks.
Telehealth Platform Features Patients Expect in 2026
Most telehealth patients hit at least one snag during a visit. Here are the telehealth platform features that remove those snags, from joining a call to HIPAA controls, EHR sync, monitoring and accessibility deadlines.